METHOD AND REPORT ASSESSING CONSUMER REACTION TO A STIMULUS BY MATCHING EYE POSITION WITH FACIAL CODING

摘要

A method of reporting consumer reaction to a stimulus and resultant report generated by (i) recording facial expressions and eye positions of a human subject while exposed to a stimulus throughout a time period, (ii) coding recorded facial expressions to emotions, and (iii) reporting recorded eye positions and coded emotions, along with an identification of the stimulus.