Predicting Life Changes of Members of a Social Networking System

摘要

To predict a life change event for a user of the social networking system, such as a change in marital status, relationship status, employment status, etc., the disclosed system generates a training set of data comprising historical data of other users who have gone through a life change event. The system uses the training set data to generate a prediction algorithm using machine learning models. Furthermore, the system inputs the user data to the prediction algorithm to retrieve a prediction of whether the user will undergo one or more life change events. The system updates the user's profile to indicate the life change event and provides advertisements to the user responsive to the prediction of one or more life change events.