VIEWING IMPRESSION REPORT COLLECTION, STORAGE, AND REPORTBACK OF INSERTED CONTENT WITH DVR PLAYBACK

摘要

A method and system that computes viewing statistics for a digital video content stream received at a set-top box. The digital video content stream includes a first segment of video content, a second segment of video content, a third segment of video content, a first timing mark that indicates a transition from the first segment to the second segment, and a second timing mark that indicates a transition from the second segment to the third segment. The method initiates a transmission of the digital video content stream at the set-top box, monitors the transmission of the digital video content stream relative to the first timing mark and the second timing mark, and computes view data for the second segment based on the monitoring of the transmission. The method stores the view data at the set-top box.