System and method for tracking user interactions and navigation during rich media presentations

摘要

A multi-media information system enables tracking of user interactions to media presentations. A content creation phase enables a creator to specify presentation events or user interactions that can be tracked. A token(s) is introduced into the content by the creator to represent each piece of information to be tracked. A deployment delivery phase delivers the presentation to a web page for a user experience phase and interaction. Trackable information is communicated by the user to the tracking server at different instances of time. Each pre-authored trackable information can be flagged to be “real-time” or otherwise at the granularity of the token or at the granularity of each trackable context. When trackable information is not “real-time”, the information is put into one of several information clusters of different priority. When each cluster achieves a critical mass, the cluster moves to a ready state for transmission to the tracking server.