SCRIPT-BASED SYSTEM TO PERFORM DYNAMIC UPDATES TO RICH MEDIA CONTENT AND SE

摘要

A system and method is provided for delivering content to a client device including at least one script without at least one of embedding the at least one script within a web page and referencing the at least one script from the web page. A signal is transmitted to a client device, the' signal carrying within a packet stream, a multimedia presentation specified using a markup language and comprised of at least a singledata unit. The single data unit includes at least one of a scene content and a scene update, the scene update including at least one of a scene command and a script fragment.