Systems and methods for behavioral modeling to optimize shopping cart conversion

摘要

#$%^&*AU2012100880A420120719.pdf#####ABSTRACT Systems and methods for behavioral modeling to optimize shopping cart conversion are discussed. For example, a method can include identifying a user interacting with a networked system, accessing user profile data associated with the user, tracking user activity associated with the user, accessing a behavioral model, applying the behavioral model, and determining a shopping cart optimization. The behavioral model can be generated from historical data detailing interactions with the networked system. The behavioral model can be applied to the user profiled data and the user activity data to assist in selection of a shopping cart optimization. Doc ID 15620899 40TITLE: METHODS AND SYSTEMS FOR BEHAVIORAL MODELING TO OPTIMIZE SHOPPING CART CONVERSION INVENTOR'S NAME: Shanbhag et al. DOCKET NO.: 2043.965PRV 11/13 1000 732 - BEHAVIORAL MODELING MODULES 1002 TARGETING MODULE 1004 726 -- OPTIMIZATION INFRASTRUCTURE 1008 BEHAVIORAL MODELING ENGINE 1010 DATABSE(S)RULES ENGINE 1012 CALL(S) TO ACTION REPOSITORY I II 1016 CHECKOUT MODULE FIG. 10