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ALLOCATING AND MONETIZING ADVERTISING SPACE IN OFFLINE MEDIA THROUGH ONLINE USAGE AND PRICING MODEL
ALLOCATING AND MONETIZING ADVERTISING SPACE IN OFFLINE MEDIA THROUGH ONLINE USAGE AND PRICING MODEL
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机译:通过在线使用和定价模型在离线媒体中分配和货币化广告空间
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摘要
Allocating and monetizing advertising space in offline media through online usage and pricing model. Offline media sources request advertisements for available ad space in their publications. An advertising server that stores advertisement messages associated with online retailers selects one or more advertisements to fill the unallocated ad space. An ad copy is created containing the selected advertisement messages is created and sent to the offline media source for publication. The ad copy contains identification information for online replica content with electronic versions of the selected advertisements. The online replica content may also contain contact information for each of the represented online retailers thereby enabling realization of advertising revenue for the offline published advertisement message when viewers contact the advertisers using this contact information.
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