SYSTEMS AND METHODS FOR GATHERING VIEWERSHIP STATISTICS AND PROVIDING VIEWER-DRIVEN MASS MEDIA CONTENT

摘要

Systems and methods of gathering viewership statistics on viewers of mass media content and providing content based on identified characteristics of viewers. One embodiment includes a content distribution space, a content item, and an audience measurement system having a camera, and a processing unit. The audience measurement system can identify characteristics of viewers of an audience and gather statistics, including, but not limited to, how many views of the content item, how long each view is, and the number of opportunities to see (OTSs). The identified characteristics of the viewers of the audience can be used to identify a content item to present on the content distribution space.