GENERATING PRODUCT RECOMMENDATIONS BASED ON DYNAMIC PRODUCT CONTEXT DATA AND/OR SOCIAL ACTIVITY DATA RELATED TO A PRODUCT

摘要

Systems and methods are described for generating online product recommendations. A plurality of data objects representative of a plurality of items for user consumption from an online merchant are stored at a computing device. A method then comprises, registering a device associated with a user with the online merchant; and in response to registering the device: associating the device with at least one other device registered with the online merchant associated with an other user in response to selection of the at least one other device by the device, monitoring a first social activity of the at least one other device, wherein the first social activity includes a first activity related to an interaction of the at least one other device with at least one of the plurality of data objects, and collecting and storing first social activity data related to the first social activity of the at least one other device.