SOCIAL SHOPPING SYSTEM USING AN INTRODUCTION OF A PURCHASER FOR SELLING PRODUCTS AT A DISCOUNT THROUGH INTRODUCTIONS OF PRIOR PURCHASERS BASED ON A SOCIAL NETWORK AND A METHOD THEREOF

摘要

PURPOSE: A social shopping system using an introduction of a purchaser and a method thereof are provided to enable a seller to obtain a bigger promotion effect by giving rewards to prior purchasers according to product introductions and supplying profits on low price purchases to purchasers.;CONSTITUTION: A link generating unit(210) generates an intrinsic link. The intrinsic link is related to a prior purchaser who already purchased a product. The intrinsic link is connected to a page related to the product. A product price determining unit(220) determines a price for a purchasable product through the intrinsic link. A purchaser managing unit(250) provides points corresponding to a discounted price to a purchaser who purchased the product through the intrinsic link before the price is discounted.;COPYRIGHT KIPO 2012