Method and apparatus for constructing user profile using contents tag, and method for contents recommendation using the constructed user profile

摘要

A method of and apparatus for constructing a user profile using a content tag, a method of recommending digital content by using a user profile including a tag included in the digital content and a preference value for the tag. According to the methods and apparatus, a user profile is generated by using a content tag, and thus the taste of the user according to digital content consumption can be expressed in more varied ways. Also, by suggesting a method of generating a tag from web content, construction of a user profile for digital content having no tag is enabled. Furthermore, a tag extracted from digital content used by a user is included in a profile and it can be used for a variety of purposes, such as expansion of a comparison scope, use of preference keywords, providing of content links, and expansion of search scope.