METHOD AND SYSTEM FOR MANAGING THE IMPRESSING OF THE SEARCH LISTING BASED ON ADVERTISEMENT GROUP

摘要

The present invention associates one or more advertisement records involved in the extraction of the search list order into one ad group, and performs the hierarchical blocking of the search list order according to the attribute adjustment of the advertisement condition and the satisfaction of the advertisement termination condition. An impression management method and an impression management system based on a search list for implementing advertisement management.;According to an embodiment of the present disclosure, a method for managing exposure of a search list order includes maintaining a keyword and a search information database for storing a search list order corresponding to the keyword, and selecting a predetermined number of keywords from the stored keywords. Selecting and recording in a predetermined advertising record, associating one or more of said advertising records into an advertising group, and a search list order corresponding to a keyword entered for a predetermined search request, with reference to said search information database. Extracting, and controlling the extracted search list order to be displayed by referring to an advertisement record associated with the input keyword, wherein the advertisement record has a rank ranking of an advertisement exposure position at which the search list order is displayed. Including information, and controlling to display the extracted search list order. Group comprises: performing a predetermined bidding process in the impression position, it characterized in that it comprises determining the availability indicator for the extracted search listing according to the bid process result.;According to the present invention, grouping one or more ad records involved in the extraction of search list order into one ad group, and collective attributes for the grouped ad records as the extraction change element for search list order is entered into the ad group There is an advantage to providing an exposure management method and an exposure management system in order of search to allow changes to be made.;Ad management, ad terms, search ads, keyword ads