Some embodiments of the invention determine whether a particular item is likely to suit a consumer from a fit and/or style standpoint, using objective data produced as a result of the consumer's experiences. For example, some embodiments of the invention analyze information regarding a consumer's experiences with certain products (e.g., purchase and return history, identification of favorite items, etc.) and data regarding attributes of those items (e.g., technical dimension data, stylistic and fit attributes, etc.) to determine the consumer's measurements and fit and/or style preferences, so that a prediction may be made regarding how a particular size of an item may suit the consumer.
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