Embodiments are disclosed for automatically generating a banner given a first scroll sentence and a second scroll sentence of a Chinese couplet. The first and/or second scroll sentence can be generated by an automatic computer system or by a human (e.g., manually generated and then provided as input to an automated banner generation system) or obtained from any source (e.g., a book) and provided as input. In one embodiment, an information retrieval process is utilized to identify banner candidates that best match the first and second scroll sentences. In one embodiment, candidate banners are automatically generated. In one embodiment, a ranking model is applied in order to rank banner candidates derived from the banner search and generation processes. One or more banners are then selected from the ranked banner candidates.
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