The occasion where announcement is transmitted to the announcement publishing

摘要

PROBLEM TO BE SOLVED: To distribute advertisement exposure frequency to a plurality of places being advertisement exposure candidates by performing the action prediction of a user group by a simple method.;SOLUTION: An advertisement delivery planning device is configured: to acquire advertisement exposure frequency, requested exposure place characteristics and the number of exposure places; to select the installation place information of the number of exposure places from advertisement validating installation place information, and to create the combination of the installation places; to determine the movement sequence of an advertisement target between the installation places of the combination of the installation places by referring to an installation place information storage means; to acquire the function probability of each installation place of the combination of the installation places from a function probability storage means; to calculate the combination probability (sequence function combination capability) of the movement sequence of the advertisement target between the installation places of the combination of the installation places and an action in each installation place from the function probability of each installation place and the movement sequence of the advertisement target between the installation places; and to assign the advertisement exposure frequency to the street terminal of each installation place according to the compatible situations of the requested exposure place characteristics and the sequence function combination probability.;COPYRIGHT: (C)2011,JPO&INPIT