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SYSTEM AND METHOD FOR ESTIMATING RESIDUAL LIFETIME VALUE OF A CUSTOMER BASE UTILIZING SURVIVAL ANALYSIS
SYSTEM AND METHOD FOR ESTIMATING RESIDUAL LIFETIME VALUE OF A CUSTOMER BASE UTILIZING SURVIVAL ANALYSIS
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机译:利用生存分析估算客户剩余寿命值的系统和方法
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摘要
The present disclosure describes novel systems and methods that can be utilized to evaluate and/or direct an interaction with a consumer database and/or evaluate a consumer database, where the consumer database contains information about consumers and particular products and/or services held or used by the consumers. The interactions may be, for example, determining a strategy for sales, marketing, cross-selling, and/or retaining one or more of the consumers. The evaluations may include, for example, hierarchically ranking the consumers and/or determining a clustering of the consumers.
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