REVENUE MODELS ASSOCIATED WITH SYNDICATION OF A BEHAVIORAL PROFILE USING A MONETIZATION PLATFORM

摘要

A system is configured to perform the steps of: (a) receiving a request from an ad network for a wireless operator user profile datum, wherein the ad network includes a bidding platform configured to receive bids from third-party bidders; (b) receiving from the bidding platform data representative of which of the third-party bidders within the ad network have a right to request the wireless operator user profile datum based on the respective bids submitted by each of the third-party bidders; (c) receiving a financial consideration from the ad network; (d) delivering the wireless operator user profile datum to the ad network for delivery to the third-party bidders within the ad network having the right to request the wireless operator user profile datum; and (e) sharing a portion of the financial consideration with a corresponding wireless operator from which the wireless operator user profile datum is derived.