Allocating Deals to Visitors in a Group-Buying Service

摘要

Functionality is described herein for allocating group-buying deals in a group-buying service. In certain implementations, the functionality operates by receiving deal information from deal-providing entities (such as merchants). The deal information describes plural deals. The functionality then assigns a number of impressions to each deal so as to maximize revenue provided to an entity which administers the group-buying service. This yields allocation information. The functionality then presents deals to users in accordance with the allocation information. For example, if the allocated number of impressions for a certain deal is x, then the functionality will provide x opportunities for users to select this deal.