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COMPUTING EARLY ADOPTERS AND POTENTIAL INFLUENCERS USING TRANSACTIONAL DATA AND NETWORK ANALYSIS
COMPUTING EARLY ADOPTERS AND POTENTIAL INFLUENCERS USING TRANSACTIONAL DATA AND NETWORK ANALYSIS
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机译:利用交易数据和网络分析计算早期适应者和潜在影响者
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摘要
The early adopters and potential influencers (EAPI) system, method and computer-readable medium provide a way to identify early adopters and potential influencers. The EAPI system obtains a list of purchases for customers of merchants and/or subscriptions from a transaction tracking system. The EAPI system creates a time-based transaction network, and using a scoring function, the EAPI system determines an early adopter and/or potential influencer ranking among customers in the network. The EAPI system may use one or more customer attributes to determine a customer's influence with respect to different dimensions.
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