SYSTEM AND METHODS FOR STRATEGICALLY RANKING AND ALLOCATING RESULTS OF WEB-BASED INQUIRIES

摘要

Systems and methods are provided to present leads to users based on multiple selection strategies. In response to a user query, a plurality of leads are received from a leads generating source. At least some of the plurality of leads are selected for presentation to the user using a plurality of selection strategies. The various selection strategies are fined-tuned to select leads based on various considerations, including profitability for the leads generating service and fit to the user's needs and demographics. Leads can be presented to the user on a multipart user interface where different parts of the interface are each associated with a separate lead selection strategy.