The method and system are used for marketing new and used motor vehicles for sale or lease. Initially a target area proximate to the dealer site is identified by reviewing the dealer's existing customer base to see the distance that the customers are from the dealer site. Then, demographic data is used to determine the ranges of household incomes for the overall population in the target area. Next, it is determined the amount that these households allocate for motor vehicles. Then, the makes and models of motor vehicles that are available to the dealer in these price ranges are identified. Once the size of the dealer's showroom and lot are evaluated, a recommendation is made to the dealer of the appropriate blend and price ranges of new and used motor vehicles to market. Aftermarket accessories for any particular vehicle can also be predicted with some degree of certainty.
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