SYSTEM TO FORECAST PERFORMANCE OF ONLINE NEWS ARTICLES TO SUGGEST THE OPTIMAL HOMEPAGE LAYOUT TO MAXIMIZE ARTICLE READERSHIP AND READERS STICKINESS

摘要

A system that supports the editor of an journal web site into deciding the layout of the homepage of the journal web site; the homepage is divided into a set of zones, and each zone consists of several locations; articles are published into each location; and the system suggests ways to rearrange the articles published in the homepages into different locations within the same zone, in order to maximize the total number of clicks generated by the homepage of the journal web site.