Management of an Offer for a Financial Incentive

摘要

A way of providing offers for financial incentives to users as part of an electronic customer loyalty, rewards, or discount program involving one or more merchants is provided. For example, an offer criterion is received from a merchant. The offer criterion is established by the merchant for each user and associated with one or more products or services offered by the merchant. First data indicative of at least partial satisfaction of the offer criterion by a user is received. It is determined whether the first data has caused the user to satisfy the offer criterion for that user. Upon determining that the first data has caused the user to satisfy the offer criterion for that user, second data is provided to a mobile device associated with the user. The second data is representative of an offer for a financial incentive redeemable with the merchant.