Disclosed herein are systems, methods, and non-transitory computer-readable storage media for processing media highlights. A first method includes displaying a real-time media event to a user, and, upon receiving a first indication from the user at a first time, generating a highlight of the real-time media event based on the first time, the highlight being associated with a portion of the real-time media event at the first time, and associating, in a highlight database, the highlight with an individual profile of the user. The highlight can include parameters for media content and/or duration. The highlight duration can be based on an analysis of content of the real-time media event. Highlights can be assigned to specific highlight categories. Other aspects disclosed herein apply to playback of media highlights during playback of a recorded media event, and managing stored highlights.
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