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WIRELESS PROMOTIONAL AND INFORMATION OFFER DELIVERY SYSTEM FOR USE WITH INTERACTING WITH BROADCAST, CABLE, BROADBAND AND OUT-OF-HOME MEDIA, RADIO PLATFORMS AND MOVIE THEATERS
WIRELESS PROMOTIONAL AND INFORMATION OFFER DELIVERY SYSTEM FOR USE WITH INTERACTING WITH BROADCAST, CABLE, BROADBAND AND OUT-OF-HOME MEDIA, RADIO PLATFORMS AND MOVIE THEATERS
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机译:无线促销和信息传送系统,用于与广播,电缆,宽带和户外媒体,广播平台和电影院进行交互
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摘要
A method for a wireless promotional offer delivery (WPOD) system to deliver promotional offers broadcast in radio and television advertising or programming content to mobile devices or fixed computer stations is presented. A WPOD application, downloaded onto a mobile device or fixed computer station, allows for the capture of timed segments of the content. The content, sent by the WPOD application to a WPOD server, is analyzed and matched to a unique digital ID. The digital ID is returned to the mobile device or fixed computer station. The WPOD application then delivers the digital ID to the server along with the user's current geographical position coordinates, client ID and date/time stamp. The WPOD server looks up the digital ID and matches any “live” offers then available, and delivers such offer back to the WPOD application. The user of the WPOD application may then act upon the promotional offer.
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