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Methods and apparatus for online auctions and market-places utilizing program terms
Methods and apparatus for online auctions and market-places utilizing program terms
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机译:利用程序条款进行在线拍卖和市场交易的方法和设备
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摘要
An on-line market-place includes an auction wherein one or more predefined terms, qualities, incentives, or other such indicia (generally, “Program Terms”) are associated with the particular product and/or service which is the subject of the auction. Customers rank or otherwise designate their preference for these Program Terms (e.g., by selecting a “Preferred Program Term”), and the system then partitions the customers into “pools” in accordance with the selected Program Terms. Merchants then compete to obtain that pool of customers by bidding on the Preferred Program Term. Customers may be pooled according to demographic or other customer characteristics (“Characteristic Pooling”), or according to level of commitment to purchase (“Commitment Pooling”).
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