CM data management apparatus/method, pay-program reception terminal/method, pay-program transmission/reception system, and computer-readable storage medium storing computer program to realize these methods

摘要

A pay-program transmission/reception system provides a pay program at low viewing fee by inserting CMs. A viewer who wants a program without CMs does not newly receive a CM-deleted program. A CM data management apparatus transmits, to a pay-program reception terminal, (a) a CM-inserted program constituted from video/audio and CM data, and (b) a CM-inserted program schedule showing reproduction orders thereof, when receiving a program request by a program name designated in the pay-program reception terminal. The pay-program reception terminal, when its input reception unit receives the CM deletion request from the viewer after its video/audio processing unit reproduces the CM-inserted program, passes the request to the CM data management apparatus, obtains a CM-deleted program schedule, and reproduces the pay program without CMs.