Sponsor-based desktop customization as a revenue stream

摘要

The specification describes a method for realizing revenue streams for computer manufacturers apart from hardware sales. More particularly, the specification discloses a method where personal computers are configured such that each user has an individual login capability, and each user may experience a different desktop theme and related overall customization. The end-user may select a particular theme, and each theme is based on the goods and/or services of a sponsor of that theme. The computer manufacturer realizes revenue initially for enabling the end -user to select particular themes, but also realizes a revenue for end-users selecting themes. Further, the specification discloses a method where computer manufacturers realize revenue by generation of internet traffic to, and electronic-commerce on, a sponsor's internet sites.