A method includes receiving viewership data associated with television contents; calculating one or more local boosting factors and a national boosting factor for each of the television contents based on the viewership data; applying boosting factor assignment heuristics to the one or more local and national boosting factors for each of the television contents; selecting one or more boosting factors based the applying of the boosting factor assignment heuristics for each of the television contents; and publishing the one or more boosting factors to one or more television distribution sites for each of the television contents.
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