INTEGRATED MARKETING AND TICKET AND VOUCHER SELLING USING MTICKETING AND AUGMENTED REALITY CONCEPT

摘要

Invention herewith described refers to the method for integrated marketing and ticket and voucher purchasing for sport, cultural and other events, restaurants, supermarkets using the technology of Augmented Reality (AR). This method allows the ticket and voucher sellers to create the new marketing channel by using the advertisements containing 2D bar codes which are decoded by the software application executed on the users' smart phones while watching the commercials. The application then displays the AR information which contains the basic data about an event or product, and can be changed in real-time by the system or the seller. This AR information also gives the option of initiating the ticket or voucher purchasing which are then electronically delivered in the form of 2D bar code. When entering an event or a place where the tickets or the vouchers are being validated, an optical scanner is used to check the validity of the ticket or the voucher.