SYSTEMS AND METHODS FOR PROVIDING LOYALTY PROGRAMS VIA A DEBIT CARD OR DEBIT CARD ACCOUNT IDENTIFYING DEVICE

摘要

A method and system are provided for linking loyalty programs for merchants and debit card customers. This involves storing, in a database memory, loyalty program identifiers, debit card customer identifiers, for each debit card customer and each loyalty program in which that debit card customer is registered, a loyalty program customer identifier and merchant identifiers; receiving transaction information, which includes debit card holder information, a merchant identifier and purchase information, from a merchant; locating a debit card customer identifier corresponding to the debit card holder identifier; determining the loyalty program identifier for the merchant; and determining if the debit card customer identifier is stored in the database memory in linked relation with a loyalty program customer identifier stored in linked relation to the loyalty program identifier and, if so, determining a loyalty program manager, and transmitting the loyalty program customer identifier and the purchase information to the loyalty program manager.