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A method and system for compiling competitive advertiser and keyword information for search engine advertisers
A method and system for compiling competitive advertiser and keyword information for search engine advertisers
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机译:为搜索引擎广告商汇编竞争性广告商和关键字信息的方法和系统
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摘要
The present invention relates to a computer implemented method of generating a relevant COMPETITORS list in response to a search inquiry, the method comprising a number of steps such as receiving a search inquiry from a client having a client domain having a plurality of client domain keywords; performing a search of a computer network for data satisfying a set of search parameters; obtaining a first set of SERP's, said first set of SERP's containing a list of competitors domains and associated competitors domain keywords. This date then forms the basis of further calculations of "Inwards Overlap" and "Outwards Overlap" to then calculate a competitor relevance score being the higher of the Inwards Overlap (as a percentage), and the Outwards Overlap (as a percentage).
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