SYSTEM AND METHOD FOR SEAMLESS CONTENT INSERTION ON NETWORK CONTENT USING AUDIO-VIDEO FINGERPRINTING AND WATERMARKING

摘要

System and method is proposed to extract audio-video fingerprint and embed an audio-video watermark onto a content asset that is transmitted as part of network content. It is proposed to identify uniquely the specific content to be replaced and the point of local content insertion by looking for the embedded audio-video watermark and match the audio-video fingerprint. The identified point of insertion enables seamless local content insertion.