APPARATUS AND METHOD FOR PROVIDING ADAPTIVE BROADCAST SERVICE USING USAGE ENVIRONMENT DESCRIPTION INCLUDING BIOGRAPHIC INFORMATION AND TERMINAL INFORMATION

摘要

Provided is an adaptive broadcasting service providing apparatus using UED information including biographic information and terminal information. The apparatus can provide a targeting function for selecting AV program, package or components of the package based on a user consumption environment and preference by defining biographic information and terminal information for describing characteristic information for personal biographic information and terminal information, and adding the biographic information and terminal information to the UED information. The apparatus includes: a contents providing unit for publishing and providing the broadcasting contents and metadata including the UED information to the user terminal; and a contents searching unit for providing contents identification information upon a search and selection signal from the user terminal, wherein the UED information describes a consumption environment of the contents and includes: biographic information for describing characteristics of user's biographic information; and terminal information for describing characteristic information of the user terminal.