METHOD AND SYSTEM FOR CONDUCTING A UNITED LOYALTY PROGRAM

摘要

The invention relates to the field of information technology and can be used for performing clearing transactions in trade and service businesses and/or banks. The method comprises the issue, distribution and identification of united discount cards, the registration, identification and authorization of united discount cardholders and loyalty program partners, the verification of identification data of a united discount card with identification data of local discount cards, the receipt by cardholders of discounts and/or bonus points on account of participation in the united loyalty program and local loyalty programs and accumulation of bonus points with the option of subsequent use thereof, the presentation of various information relating to actions performed by loyalty program partners to cardholders, the reception, transmission and processing of card transactions, the presentation to a cardholder of information displayed on a POS terminal, and the implementation of electronic clearing transactions. The system comprises, interacting with one another, a central server, at least one retail partner server and at least one payment partner server of the united loyalty program, an interface module, a communication module and POS terminals.