首页>
外国专利>
Brand positioning and promotion impact evaluation system
Brand positioning and promotion impact evaluation system
展开▼
机译:品牌定位和促销影响评估系统
展开▼
页面导航
摘要
著录项
相似文献
摘要
Systems and methods described herein relate to brand positioning and promotion impact evaluation for stationary sales brands. According to one embodiment of the present subject matter, an impact output indicative of the competitive brand positioning of each of a plurality of stationary sales brands is generated based on identification of a hidden co-integration relationship that may exist between pairs of brands from amongst the plurality of stationary sales brands. Further, according to another embodiment of the present subject matter, impact of promotional variables on sales of a stationary sales brand is evaluated based on identifying hidden co-integration relationship between the promotional variables and the sales of the stationary sales brand.
展开▼