PURPOSE: A social network service based culture tour industry specialty contents platform service system and a method thereof are provided to enable a user to directly generates or upload reference contents related to culture tour contents, thereby enabling the user to synthetically store or manage various search results. CONSTITUTION: A culture tour contents servicing unit(110) generates, stores, manages, and shares reference materials contents related to culture tour contents. The culture tour product transaction servicing unit(120) discloses and registers a culture tour product and course information through a web site. The culture tour product transaction servicing unit performs a commercial transaction. A culture tour knowledge servicing unit(130) provides a function necessary for generation, storage, sharing, a survey, research project generation, reference management and discussion group generation of knowledge contents related to the culture tour product. [Reference numerals] (110) Culture tour contents servicing unit; (120) Culture tour product transaction servicing unit; (130) Culture tour knowledge servicing unit; (AA) Culture tour search servicing unit; (BB) Human relation network servicing unit; (CC) Event contents servicing unit
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