EXPERIENCE MARKETING SYSTME FOR APPLICATION AND METHOD THEREOF

摘要

PURPOSE: An experience marketing system for an application and a method thereof are provided to allow a user to freely use a paid application and to provide benefits such as discount to users who write a review when the users actually purchase the paid application, thereby promoting sales of applications and helping users to find out a desired application through a direct experience. CONSTITUTION: An experience marketing system includes a store terminal(400). A user logs in the system through the store terminal(S110). A store management device(100) transmits information about the store terminal and the user to an application market device(200)(S112). The application market device displays an experience application menu on the store terminal(S114). The user requests downloading of a paid application(S116), the application market device transmits the paid application to the store terminal for free, and the user starts to use the paid application(S120). Thereafter, the user registers experience information(S122), and the application market device stores the experience information and experienced user information(S124). When a user terminal(500) requests downloading of the paid application(S126), the application market device checks the corresponding user registered experience information(S128). If the user is one who has registered experience information, the application market device sells the paid application at a discounted price(S130), and sells the paid application at a normal price if the user is not one who has registered experience information(S132). [Reference numerals] (100) Store management device; (200) Application market device; (400) Store terminal; (500) User terminal; (S110) Log in; (S112) Transmit store terminal information and user information; (S114) Display a paid experience application; (S116,S126) Request downloading of the paid experience application; (S118) Transmit the paid experience application for free; (S120) Install and use; (S122) Register experience information; (S124) Store experience information and experienced person information; (S128) Person who has registered experience information?; (S130) Sell and transmit the application at a discounted price; (S132) Sell and transmit the application at the normal price