ON-LINE LIVE-BROADCASTING ADVERTISEMENT SYSTEM AND METHOD USING OVERLAY STREAMING

摘要

PURPOSE: An online live broadcasting advertisement system and a method thereof using overlay streaming are provided to maximize online advertising effect while various types of multimedia terminals broadcasting a live program online using a wired/wireless network and to promote active participation in the advertisement using the interactive characteristic of the online advertisement. CONSTITUTION: An advertisement solution (350) of a broadcasting streaming server(300) receives online advertisement from an advertisement server(200) by interoperating with the advertisement server. The advertisement solution generates and transmits the received online advertisement as overlay advertisement overlapped with online broadcasting contents. The broadcasting streaming server provides the online broadcasting content to a user terminal. [Reference numerals] (100) Advertiser; (200) Advertisement server; (300) Broadcasting streaming server; (350) Advertisement solution; (400) SDK advertisement; (AA) Advertisement information; (BB) Player; (CC) Advertising material; (S3) Streaming + Undisclosed advertisement information; (S4) Undisclosed advertisement operation; (S5) Undisclosed advertisement information