APPARATUS, SYSTEM, METHOD AND COMPUTER READABLE RECORDING MEDIA STORING THE PROGRAM FOR AUTOMATIC RECOMMENDATION OF TV PROGRAM CONTENTS BASED ON USER-PREFERRED TOPIC

摘要

PURPOSE: A user preference theme based TV program content automatic recommending apparatus, a system, a method, and a recording medium which is read with a computer in which a program executing the method is recorded are provided to easily analyze a watching characteristic of a user by expressing a user preference theme of the user as contents in which watching frequency is high. CONSTITUTION: A user grouping unit (420) sets up a user group using preference watching information of multiple users. A theme model parameter learning unit (430) learns a theme model parameter according to the user group using preference watching information. A parameter mapping unit maps a concealment theme parameter among theme model parameters with personal preference and group preference. A parameter processing unit (450) performs additional processing or deduction in the theme model parameter in order to showing diversity of the personal preference. [Reference numerals] (400) User management and recommendation; (410) Preference watching item extraction unit; (420) User grouping unit; (430) Parameter learning unit; (440) Parameter mapping unit; (450) Parameter processing unit; (460) Non-preference watching item extraction unit; (470) Recommendation item content arrangement unit; (780) Recommendation item providing unit