ADVERTISING SYSTEM AND METHOD FOR MANAGING KEYWORD SEARCH ADVERTISEMENT BASED ON GOAL

摘要

PURPOSE: An advertising system for managing keyword search advertisements based on purposes and an advertising method thereof are provided to analyze the changes of various indicators and determine a proper bid price based on the analysis results, thereby operating and managing optimally keyword search advertisements. CONSTITUTION: An advertisement platform (120) is a system for performing bidding for advertisements, matching between an advertisement and a keyword, alignment of advertisements or an advertiser (110), provision of advertisements to a publisher (130), and billing depending on the exposure of advertisements. The publisher provides a site to a user (140) or offers search results for a query to the user by using the query inputted through the site. [Reference numerals] (120) Advertisement platform; (130) Publisher; (AA) First advertisement platform; (BB) Second advertisement platform; (CC) First publisher; (DD) Second publisher