Referral tree incentive commercial platform

摘要

The application relates to commercial platform which is operable to reward users. The platform 100 comprises a user module 101, a referral tree module 102, a purchasing module 103, a reward module 104, and an invitation module 105. The commerce platform 100 allows users to purchase items and allows for a user referral system whichincentivizes the viral referral of new users. When a user of the commerce platform 100 purchases an item the purchasing module 102 automatically transfers a fraction of the purchase value from that user's user account to a reward account. This fraction of the purchase value contributes to an award value. The referral tree module 102 is operable to create and store a plurality of referral trees, comprising one or more user accounts. The reward module 104 isoperable to determine a main award account from one of the user accounts of the referral tree and to distribute at least part of the award value between: said main award account and one or more additional user accounts. Each such additional user account belongs to a reward tree in which the main award account is a secondary user account.