The purchase channel null central processing unit which has the differential

摘要

Systems and methods for adjusting the bid amount based on the purchase channel of disparity. Purchase and the first channel for advertising, and buy the second channel can be compared. If the revenue share from the purchase the first channel, and revenue share from the purchase the second channel is different, the bid amount for advertising in the purchase channel with a higher revenue share, it is discounted on the basis of the difference can be. Using the bid related to lower more of the revenue share and two bids were discounted, the amount of the successful bid can be identified.