System for the television program distribution that defines an object, preference engine, a method of determining the machine-readable media and television viewing habits

摘要

PROBLEM TO BE SOLVED: To provide a method and system for predicting and modelling profile data of a television user, which allows accurate and narrowly focused behavioral clustering.;SOLUTION: A client-side system classifies television viewers into representative user profiles. A contextual behavioral profiling system determines the user's monitor behavior and content preferences, and may sequentially update user information. A behavioral model database is queried by various system modules. A program including targeted advertising for television and an interactive television program are based on the profile data prediction, modeling, and preference determination. The system is enabled to present a complete program sequence to the viewer on the basis of the preference determination and a stored program. The latter is referred to as automatic program sequence (virtual channel) creation, and the virtual channel can be presented as a separate channel in an electronic program guide (EPG).;COPYRIGHT: (C)2013,JPO&INPIT