The information processing apparatus (201), the attributes of the target user, views the contents of the target user to a plurality of review targets or 1, and user information acquisition for acquiring user information indicating at least one of the operation history of the target user Based on the acquired user information part (3), the user information acquisition section (3), the group determination unit for determining the group of the target user (4), the target user from the plurality of groups are presented to the subject user based on the group of the target user, the promotion information for guiding the target user to input evaluation target or new comment contents for presentation evaluated to be evaluated being presented I includes an input unit for promotion and (5).
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