PROTECTED DATA SHARING BETWEEN ADVERTISERS AND PUBLISHERS

摘要

Methods, computer systems, and computer-storage media are provided for facilitating the exchange of meaningful information between an advertiser and an advertisement publisher in a protected manner using common identifiers (IDs). A third-party agency service receives user advertiser IDs from the advertiser and user publisher IDs from the advertisement publisher and, for each user, maps a user's advertiser ID to its corresponding publisher ID. The third-party agency service assigns a common ID to each mapped pair and communicates the common IDs to the advertiser and the advertisement publisher. Using the common IDs, the advertiser is able to directly request online behavior data for different consumer buying segments from the advertisement publisher. In turn, the advertisement publisher utilizes the common IDs to directly communicate the request results back to the advertiser.