A technique for identifying a group of potential candidates to join an organization is described. During this analysis technique, an identifier is received from an individual. This identifier may be used to associate the individual with a pre-existing profile that includes information. For example, the identifier may include a link to the pre-existing profile. Alternatively, a profile with the information may be generated for the individual based on the identifier and an information source. Using the information, an affinity metric of the individual with the organization is calculated, such as a number of employees of the organization who know the individual or who attended a same educational institution as the individual. Moreover, the affinity metric is used to determine whether to include the individual in the group of potential candidates to join the organization. In this way, the analysis technique may facilitate more-efficient recruiting efforts.
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