METHODS, SYSTEMS AND COMPUTER READABLE MEDIA FOR MAXIMIZING SALES IN A RETAIL ENVIRONMENT

摘要

Methods, systems and computer program products for maximizing sales in a retail environment are disclosed. Information is measured regarding drivers of shopper in-store behavior and its underlying drivers of ergonomics, visibility and desirability. Models are fitted and used to optimize sales. Outputs include new merchandising display arrangements, planograms and marketing plans.