SYSTEM AND METHOD FOR ANALYZING AND MAPPING SEMIOTIC RELATIONSHIPS TO ENHANCE CONTENT RECOMMENDATIONS

摘要

A system and method described in this disclosure seeks to create new ways of defining and mapping relationships between content items in order to create more relevant content recommendations. Semiotic analysis, unlike semantic analysis, looks at how words mean rather than what words mean. Semiotics can define an emotional context for content items, which may be leveraged into content recommendations to users, creating more personalized and meaningful recommendations. The system and method analyze the semiotic context by analyzing the semiotic nature of the content itself through analysis of the writing style or genre of the content item, and the tone in which the content item is written; by analyzing the semiotic nature of the entities extracted from content items; and by analyzing the semiotic nature of the publisher or author who created the content item.