The methods and systems described herein enable the administration of Implicit Association Tests (IATs) without the use of “self-concept” or “self-report.” An example method involves a computing system providing a visual indication of categories including (i) a user-associated-objects category (ii) a user-unassociated-objects category, (iii) a positivevalence-objects category, and (iv) a negative-valence-objects category. The categories are grouped into a first group and a second group. The computing system provides an indication of a stimulus. The stimulus may be associated with at least one of the categories. The computing system may then receive input data indicating a correct classification of the stimulus with one of the first group and the second group. Ultimately, the computing system determines an amount of time elapsed between providing the indication of the stimulus and receiving the input data indicating the correct classification of the stimulus with one of the first group and the second group.
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